Why SEO?

SEO or Search Engine Optimisation is the new world order in the broad realms of internet marketing. Why do we say that? We have a couple of good reasons. 1. On average over 60% of visitors for all the websites are generated through search engines. 2. By 2011, the B2C e-commerce sales in Europe alone are predicted to be over £270 billion. 3. With the success of Amazon, EBay and other e-commerce websites, more and more consumers rely on the internet to enhance their purchasing options. What are the business benefits? • Cost effective to implement • High Return on investment [ROI] • A search by a user displays desire. The user has a perceived need for a product or service. Targeted traffic generated through search engines has a high conversion rate. • Organic search engine results provide more relevant results to the user than Pay-per-Click [PPC]. • An effective SEO programme leads to enhanced web presence Did you know that? • For every 1 click on a paid search result, the organic results generate 8.5 clicks • Expenditure on SEO is 12% of PPC Source: SEOmoz.org Search Engine Optimisation is an extremely effective way to generate targeted traffic to a website. By comparison, PPC is far less effective than SEO. In fact, according to Rand Fishkin of SEOmoz, SEOs earn 45 times less than PPC agencies while the results are far better.